Logo & Variations

Primary logo, secondary versions (stacked, horizontal, icon), and colour variants (full-colour, black, white).

Multiple concepts (3-5), various formats (EPS, PNG), guidelines for use and misuse.

Colour Palette

Set of primary & secondary colours with codes (HEX, RGB, CMYK) for print/digital.

Colour psychology relevance, contrast, clear usage guidelines.

Typography

Selection of complementary typefaces (fonts) for headings and body text.

Font files (OTF, TTF, WOFF), sizing/spacing rules, pairing guidance.

Brand Style Guide

Rulebook for using all brand elements (logo, colours, fonts, imagery, tone of voice).

Comprehensive, visual examples, clear "Do's and Don'ts".

Additional Assets

Common: Business cards, social media kits, email signatures, presentation templates.

Extended: Stationery, packaging, marketing collateral, iconography.

Scalable templates, formats matching usage needs (print/digital).